Clients Featured By
How B2B buyers decide today
The B2B sales journey has changed. B2B buyers self-educate and make critical buying decisions long before they engage with your sales team. If your brand isn’t showing up early on in the buying process, you are missing critical opportunities to influence decisions.
Today’s B2B buyers are evaluating, validating, and comparing solutions using AI-powered searches, trusted media sources, and expert insight more than ever.
The way to succeed in this new market is with a B2B visibility strategy that ensures your company is THE expert voice throughout long sales cycles.
Why B2B PR matters in an AI-driven landscape
Artificial intelligence (AI) engines increasingly rely on trusted sources, authoritative voices, and credible entities to surface information. The more your company is featured by multiple credible sources, such as trusted trade media outlets, the more likely your company is to be cited by AI‑powered search systems. Search engine optimization (SEO) is giving way to AI optimization (AIO). PR and media exposure is critical for AIO.
“...AI engines consistently prioritize earned media while diminishing or removing brand-owned content and social platforms…The takeaway is clear. You need to build strategies that treat earned media as a primary channel, not an afterthought.” –University of Toronto Study: Earned Media Dominates AI Search
Muck Rack published new research which analyzed more than 1 million links cited by AI tools. The findings show the value of earned media: 95% of AI citations come from non-paid media, 89% come from earned media and 27% come from journalistic content, and 49% of citations for recent queries originate from journalistic content. –What is AI reading? Takeaways from a report on AI brand visibility
B2B PR is a growth strategy for when:
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Growth has plateaued despite solid offerings and capable teams
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Sales cycles are lengthening or deals are stalling
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Competitors are “show up everywhere” while your company is not
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Marketing activity exists, but it is not converting into sales
YOUR TEAM
Stephanie Richards
Founder & Director
Sarah Stewart
Account Manager
Creative professional with 15+ years of marketing experience who can do it all. I specialize in media relations and social media strategy.
Cindy Miller
Director of Crisis Communication
Kriston Sellier
Graphic Design Extraordinaire
I help clients relate their business goals to tangible design solutions that position them for success.
SowGrow PR
Sow the right seeds. Grow your business.
Building brand awareness and customer trust is a PROACTIVE process.
If you want a pipeline of customers tomorrow, you need to start sowing the right seeds TODAY.
SowGrow Public Relations was established in 2006 in Metro Atlanta by public relations expert Stephanie Richards. We specialize in increasing the visibility of B2B companies with complex or high-investment products or services through strategic PR and Artificial Intelligence Optimization (AIO) / Generative Engine Optimization (GEO). Clients have been featured by prestigious media outlets including Harvard Business Review, Forbes, CNN, Fox Business News, Entrepreneur, Newsweek, U.S. News & World Report, Atlanta Business Chronicle, Inc.com, Wall Street Journal, and a myriad of trade publications.
“A company that does not invest in marketing is like a farmer that expects a crop without planting a seed.”
-Stephanie Richards, Founder & Director of SowGrow PR
Get EXCITED
(These people are.)
Let's Get Growing
678-744-7690
Let's Get Growing
678-744-7690