One sentence BIG IDEA:

Prepare your company/clients for a data breach. In 2018, 67% of small businesses experienced a cyber attack, 58% experienced a data breach. The ramifications include losing the trust of your customers to ransom ware that cripples your company.

If you can’t prepare a full-blown crisis plan, have a holding statement ready.

What to include in a data breach holding statement:

· Regret inconvenience or concern caused by the incident.

· Commitment to protecting your information.

· Actions business is taking to remediate the situation such as working with cyber security experts and law enforcement.

· Steps the client/consumer can take to protect their information.

· Next steps your company is taking and who they can contact for more information.

Relevant EXAMPLES:

Last week, Evite confirmed they suffered a data breach exposing customer’s personal information. Check out www.evite.com/security/update to read their communication about the breach.

Sources:

2018 State of SMB Cyber Security (commissioned by Keeper)