Earning media coverage is not always an easy thing for a business. It often takes a lot of time and effort to understand business-to-business (B2B) media, build relationships with journalists and prepare content to submit to editors. However, here are seven low-hanging ways businesses can earn media coverage without much time or effort.
1. Featured Product Submissions
Many media outlets have a standard “Featured product” section where they highlight new products and product innovations. You may find information about which editor to contact with regarding your submission and submission format requirements on the editorial guidelines page, the editorial masthead page or the “contact us” page.
2. Featured Projects
Many B2B media outlets like to feature real-world projects. They accept images and case studies or recently completed projects. This may include a project such as an in-store display for the printing industry, or a new building for the construction industry.
3. News Releases
While some media outlets charge businesses to post a news release, many others have a formal submission process for submitting full-text news releases. Even though a media outlet may have a submission process for formal news releases, it does not guarantee that they will publish your release. Your release still must be newsworthy and free or any grammatical or factual errors.
4. Personnel Changes
Any easy win for most businesses is to submit major personal hires or promotions within your organization. Business media outlets often have dedicated news feeds featuring industry personnel moves.
5. Event Calendars
An option to consider for exposure is event calendars. B2B media outlets, as well as many trade associations, have community event calendars that allow you to submit your events.
6. Awards
Many B2B media outlets host their own award programs, which they promote heavily to their audience. Submitting an entry and winning an award is a great way to gain recognition and brand awareness in front of your target audience.
7. Guest Articles & Opinion Pieces
Although guest articles or opinion pieces require more effort, they are a great opportunity to gain media exposure.