One sentence BIG IDEA: 

How can you leverage total transparency as a positive? 

“In the next five years, there will be a public call for companies to become more transparent – which may lead to 24/7 live video recordings of manufacturing facilities, daily updates from the CEO or even virtual tours of different offices around the world – all communicated directly through social media.” 

Why is this relevant to marketers? 

• It is a call to put a crisis plan and strategy in place. 

• It is an opportunity to create deeper connections with your audiences. 

• Highlight people and how they contribute personally to the company. 

• It is an opportunity for marketers to showcase what makes a company unique and valuable. 

• Showcase technology, processes, cultural norms, quality assurance practices, etc. 

• Showcase unique projects that you are working on in the moment. 

Relevant EXAMPLES: 

Go on-site with a manufacturing client to do video interviews with key staff members to showcase the company’s processes, materials, experts, etc. 

Challenge for Attendees: 

How can you make transparency a positive instead of a liability?

Sources: Five Ways Social Media is Changing PR By Christina Forrest

https://www.cision.com/us/2019/05/five-ways-social-media-is-changing-PR/