How far in advance should you pitch the media?

Timing is important when it comes to sending news and story ideas to the media. If you pitch a story too early, an editor, producer or reporter might not see it as relevant or forget about it. If you pitch too late, they might already have content and not cover your story.

Why is this relevant for marketers?

Earning media coverage is one of the most effective ways marketers can reach new audiences. Below are a few timelines to keep in mind next time you have a story for the media.

Digital & Print Thought Leadership Articles / Feature Stories:

3 to 6 months in advance

Digital & Print Event News:

2-3 months in advance

Podcast Interviews:

3 months in advance

Digital Company News:

2-days to 2 weeks

Local Broadcast Interviews:

1 week to 2 days in advance

National Broadcast Interviews:

3 weeks to 1 month in advance

Challenge for Marketers:

Plan your next media pitch around these timelines and reach out to a producer, reporter or an editor with your story idea.

#marketing #SGMCtip #PR #mediarelations

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