Not all media coverage is created equal. While positive media coverage is a good thing, some forms of media coverage are more valuable than others. 

There are several factors that impact how valuable a story is, including: 

• Audience Size (How many people does it reach?) 

• Alignment with your target market (Is it the right audience?)  

• Depth of coverage (How prominently is your company featured?) 

• Positive vs. negative coverage (How does it impact your reputation?)  

Below are examples of different forms of media coverage based on value, beginning with the most valuable form of media coverage, which is third-party coverage with a backlink. 

1. 3rd Party Coverage / Backlink 

• Journalist or producer as author / 3rd party credibility 

• Full Story / Doesn’t mention competitors, etc. 

• Backlink 

1. Bylined Article with Backlink 

• You are the author 

• Full article 

• Backlink 

1. Bylined Article / No Backlink 

• You are the author 

• Full article 

• No backlink 

1. 3rd Party Coverage / Paragraph / Backlink 

• 3rd party coverage 

• Journalist or producer as author 

• Mention / Not Full story 

• Backlink 

1. 3rd Party Mention / No Backlink 

• 3rd party coverage 

• Journalist or producer as author 

• Mention / Not Full story 

• No backlink  

1. News Release

• Posting full release 

• Posting segment of release 

• Newswire