A client of ours, Peachtree Packaging, has partnered with Children’s Healthcare of Atlanta on a number of initiatives to support the non-profit organization. The latest project we are working on involves adding QR codes to packaging and displays that lead people directly to a donation page.
Why is this relevant to marketers?
Not only does this directly support a charity of choice, but it also builds goodwill among your audience who may also want to help you support that charity.
How does it work?
Choose a nonprofit organization to support.
Create a QR code that links directly to a landing page that accepts donations.
There are numerous free QR code generators available, including:
Publish the QR code with a message about making a donation on your marketing materials. This may include:
Shipping boxes
Inner packaging boxes
Holiday cards
Holiday gifts
Product packaging
In-store displays
Hand sanitizing stands
Direct mail pieces
Promotion materials / giveaways
Brochures / business cards
Signage
Challenge for Attendees:
Choose one non-profit organization to support and create a campaign around raising donations for that organization using your existing marketing materials.
Sources:
Children’s Healthcare of Atlanta
#publicrelations #SGMCtip #nonprofitmarketing #marketing