Your business objectives and sales goals lay the foundation for your public relations strategy. That is what we mean when we say "sales goal-oriented B2B PR." Take a look at the results and successes we have had for clients!
RESULTS
PEACHTREE PACKAGING
SITUATION
Prior to working with SowGrow Public Relations, Peachtree Packaging had virtually no media coverage. The company was not active on social media and did not have a strong online presence. Peachtree Packaging invested in leading printing technology that offers customers the absolute latest and best in digital printing quality and efficiency, and the company needed to effectively communicate these benefits to hard-to-reach brand managers of major consumer brands.
RESULTS
Over eight years of investing in a consistent, proactive public relations strategy, Peachtree Packaging moved from an undiscovered provider to a respected industry expert. We helped the company develop a strategy to create educational content for brand managers, including a providing educational content in the form of a marketing retail calendar for brand managers, a digital “Ultimate Packaging Guide,” and a digital “Ultimate Guide to POP Displays.” To increase visibility and credibility, we also helped Peachtree Packaging identify and submit for numerous award opportunities.
As a result of working with SowGrow PR:
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The company has appeared more than 164 times in various business and trade media outlets.
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The company’s Facebook engagement rate, which started at 2%, grew to more than 16%.
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Instagram engagement moved from 4.5% to nearly 11%.
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The company’s LinkedIn engagement rate grew from 2% to more than 18%.
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Peachtree Packaging won multiple industry awards each year.
Reflective Apparel
SITUATION
Reflective Apparel hired branding agency id8 to help with visual branding and messaging. id8 brought SowGrow PR on board to further support Reflective Apparel in gaining visibility in the market as it launched numerous new product lines at a rapid pace in a heavily competitive space.
RESULTS
SowGrow Public Relations developed a revenue-generating PR strategy designed to gain top of the funnel awareness through thought leadership and news coverage with monthly media exposure in B2B trade publications and news media outlets, as well as build the company’s social media following to stay top of mind among key target markets with high-quality educational content for a B2B audience.
By working with SowGrow PR, Reflective Apparel has been featured in top-tired B2B trade publications and news media outlets more than 46 times (and counting), averaging media coverage every month. Reflective Apparel’s media coverage has also included multiple cover stories in B2B trade media outlets. Reflective Apparel is also benefiting from long-term relationships with editors who are now requesting content from the company. SowGrow PR also led efforts to help the company grow its social media presence, including starting a monthly LinkedIn newsletter to stay top of mind in front of customers during the long sales cycle.
GSC Packaging
SITUATION
GSC Packaging, a nationwide provider of turnkey contract packaging solutions, moved to a new facility. SowGrow PR was brought on board to announce the move. Up to this point, the company had virtually no media coverage.
RESULTS
News about a new facility will only get you so far. SowGrow PR knew there was a bigger story to tell. In addition to announcing the new facility, we needed to tell prospects what was unique about GSC Packaging. Packaging facilities are required to follow food safety standards, but GSC Packaging’s new facility adheres to more stringent pharmaceutical-level standards, which are far above food safety standards. We used this point of differentiation as a launching pad to start a national conversation about food safety in the media, showcasing GSC as the leading industry expert.
As a result of SowGrow PR’s efforts, GSC Packaging was featured more than 30 times as a thought leader in 12 months in all of the industry’s major national trade media outlets. SowGrow PR arranged for an editor of Packaging Digest to tour the new facility and take photos, which resulted in a five-page feature story. In addition, a writer from Contract Packaging also wrote a three-page feature story, which highlighted GSC Packaging’s commitment to food safety. A few additional highlights include:
•Food Manufacturing featured GSC Packaging in five articles about the new facility and food safety.
•Food Engineering Magazine featured two bylined articles by GSC Packaging on the topics of plant sanitation best practices and package design trends.
•Food & Beverage Packaging featured a bylined article titled, “Raising the Bar in Food Packaging Safety and Quality.”
•Powder & Bulk Solids Magazine published two articles about GSC Packaging.
•Additional articles about GSC Packaging were featured by Flexible Packaging Magazine, Material Handling Network, Packaging Design, Private Label Store Brands Magazine, Packaging World among others.
Renewvia
SITUATION
Renewvia Energy, an Atlanta-based global solar developer, was gearing up to enter a new growth stage and wanted to increase the company’s presence in local, national, and international markets. Most of the company’s business was derived from networking and referrals, but they wanted to do more to attract new clients. The company also had virtually no web presence other than a website.
RESULTS
Both in the U.S. and abroad, solar power is familiar, but still somewhat uncommon. Nearly everyone has some concept of solar power, but only a small (but growing) percentage of businesses use solar power. So how do you get U.S. business owners and communities in rural areas around the globe excited about a technology that has been around for decades, but is still not mainstream?
To reach U.S. companies, our strategy was to help potential business owners envision how their company could use solar by seeing how companies in their industry were savings thousands of dollars per year with solar. In addition to obtaining coverage in energy publications, we helped Renewvia be one of the only solar voices in key trade industry media outlets in specific verticals. To gain exposure in these industry specific trade media outlets, we developed case studies of Renewvia clients using solar in the industries Renewvia wanted to target, including automotive, healthcare, education and manufacturing. The resulting media coverage not only helped Renewvia gain exposure in key target markets, but it also gave the Renewvia team industry specific case studies to share with prospects during the sales process.
To help Renewvia reach the international audience, we knew we had to start a bigger conversation than just talk about the benefits of solar in rural communities. So we took the approach to position Renewvia as the boots-on-the-ground expert on big-picture solar trends in Africa, including shifts in the type of solar technology that is being accepted by rural communities, changes in developing regulations, mood swings of energy investors, and the evolving social climate of communities installing solar.
As a result of SowGrow PR’s efforts, Renewvia has been featured by the media more than 35 times in 28 months.
Below are a few highlights.
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Renewvia has been featured in numerous industry specific trade publications, including World Fishing & Aquaculture, Medical Group Management Association Connections Magazine, National Association of Independent Schools Inspiration Lab Blog, and Automotive News.
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Renewvia has been featured by all of the major energy trade media outlets, including Solar Industry, Global Solar & Alternative Energies, PV Magazine, Solar Thermal Magazine, PennEnergy, Photon News, Solar Power World, Microgrid Knowledge, and EQ International, among others.
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Renewvia has also been featured by business media outlets, including New Hampshire Business Review, Future of Everything, and various local media outlets.
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Media coverage in African and international business media outlets include publications such as Alternative Energy Africa, AfroTrade, IJ Global, and Global Business.
SITUATION
AskForensics is a sales consulting firm in Atlanta that helps Fortune-ranked companies win more deals and strengthen existing multi-million dollar accounts. Although AskForensics provides a sophisticated level of service, the company’s branding and marketing efforts did not accurately reflect the company’s high level of quality. AskForensics brought SowGrow PR on board to help refine its branding and increase its exposure on a national level among top B2B executives.
RESULTS
We pursued AskForensics as a client for more than a year because we knew they had a gem that they weren’t fully leveraging in their marketing efforts—a database of proprietary qualitative research of why enterprise companies win or lose sales and what makes accounts strong, vulnerable, or damaged. AskForensics obtains data on billions of dollars worth of B2B accounts, and the data was only used for client reports. We saw an opportunity to release the collective data to the public to set AskForensics up as a leading industry resource for research on B2B sales and customer retention and to position the CEO as a subject matter expert. Now, every year, AskForensics releases the B2B Sales Analysis, which attracts the attention of B2B executives and national business media outlets.
AskForensics has been featured in the media more than 40 times. Below are a few highlights.
• Two articles published by Harvard Business Review, one of which was chosen to be included in the HBR ebook, “How to Sell More.”
• More than nine articles featured by Sales & Marketing Management, including a cover story.
• Nearly a dozen national speaking engagements.
• A national webinar in partnership with the Sales Account Management Association.
• Monthly newsletter with an open rate of 26%, far above the industry average of 15%.
• Numerous articles published by national media outlets, such as Inc.com, Selling Brew, Sold Magazine, Selling Power and Entrepreneur.
"SowGrow PR is an integral partner in our strategic growth efforts. Their guidance and experience keeps us focused on our long-term promotional, branding, and messaging goals. We grew significantly last year, and I attribute this heavily to the PR and marketing milestones we have achieved through SowGrow PR’s efforts."
-Rick Reynolds, CEO, AskForensics